Coffee Shop Business Plan

Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oregon campus to build a core group of repeat customers.Java Culture will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit. The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus. The owners have secured this location through a three-year lease with an option for extending. The have also provided $140,000 of the required $170,000 start-up funds. The remaining capital will be obtained through Bank of America commercial loans.The c ompany is expected to grow sales revenue from $584,000 in FY2001 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from $100,000 to $125,000 during the same period. 1. 1 Objectives Java Culture’s objectives for the first year of operations are: Become selected as the â€Å"Best New Coffee Bar in the area† by the local restaurant guide. Turn in profits from the first month of operations. Maintain a 65% gross margin. 1. 2 Keys to Success The keys to success will be:Store design that will be both visually attractive to customers, and designed for fast and efficient operations. Employee training to insure the best coffee preparation techniques. Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin products, such as espresso drinks. 1. 3 Mission Java Culture will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town.We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. Java Culture will invest its profits to increase the employee satisfaction while providing stable return to its shareholders. Company Summary Java Culture, an Oregon limited liability company, sells coffee, other beverages and snacks in its 2,300 square feet premium coffee bar located near the University of Oregon campus.Java Culture’s major investors are Arthur Garfield and James Polk who cumulatively own over 70% of the company. The start-up loss of the company is assumed in the amount of $27,680. 2. 1 Company Ownership Java Culture is registered as a Limited Liability Corporation in the state o f Oregon. Arthur Garfield owns 51% of the company. His cousin, James Polk, as well as Megan Flanigan and Todd Barkley hold minority stakes in Java Culture, LLC. 2. 2 Company Locations and Facilities Java Culture coffee bar will be located on the ground floor of the commercial building at the corner of West 13th Avenue and Patterson Street in Eugene, OR.The company has secured a one-year lease of the vacant 2,500 square feet premises previously occupied by a hair salon. The lease contract has an option of renewal for three years at a fixed rate that Java Culture will execute depending on the financial strength of its business. The floor plan will include a 200 square feet back office and a 2,300 square feet coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and two bathrooms.The space in the coffee bar will be approximately distributed the following way–1,260 square feet (i. e., 55% of the total) for the seating area, 600 square feet (26%) fo r the production area, and the remaining 440 square feet (19%) for the customer service area. This property is located in a commercial area within a walking distance from the University of Oregon campus on the corner of a major thoroughfare connecting affluent South Eugene neighborhood with the busy downtown commercial area. The commercially zoned premises have the necessary water and electricity hookups and will require only minor remodeling to accommodate the espresso bar, kitchen and storage area.The coffee bar’s open and clean interior design with modern wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishment’s positioning as an eclectic place where people can relax and enjoy their cup of coffee. The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic. Products Java Cultu re will offer its customers the best tasting coffee beverages in the area.This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans.The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar. 3. 1 Product Description The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc. Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Each of t hese coffee beverages is based on a ‘shot’ of espresso, which is prepared in the espresso machine by forcing heated water through ground coffee at high pressure.Such espresso shots are combined with steamed milk and/or other additives like cocoa, caramel, etc. , to prepare the espresso-based beverages. Proper preparation techniques are of paramount importance for such drinks. A minor deviation from the amount of coffee in the shot, the size of the coffee particles, the temperature of milk, etc. , can negatively affect the quality of the prepared drink. 3. 2 Sales Literature Two thousand flyers will be distributed in the adjacent neighborhood, on the University campus, at the malls and in the selected office buildings within two weeks prior to the opening of Java Culture.Subsequently, free postcards with Java Culture endorsement will be printed to increase the company visibility among the patrons. Market Analysis Summary U. S. coffee consumption has shown steady growth, with gourmet coffee having the strongest growth. Coffee drinkers in the Pacific Northwest are among the most demanding ones. They favor well-brewed gourmet coffee drinks and demand great service. Eugene, OR, with its liberal and outgoing populace and long rainy winter, has traditionally been a great place for coffee establishments.Java Culture will strive to build a loyal customer base by offering a great tasting coffee in a relaxing environment of its coffee bar located close to the bustling University of Oregon campus. 4. 1 Market Segmentation Java Culture will focus its marketing activities on reaching the University students and faculty, people working in offices located close to the coffee bar and on sophisticated teenagers. Our market research shows that these are the customer groups that are most likely to buy gourmet coffee products.Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the University of Oregon campus will provide access to the targeted customer audience. 4. 2 Target Market Segment Strategy Java Culture will cater to people who want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although our location close to the University campus means that most of our clientele will be college students and faculty. Our market research shows that these are discerning customers that gravitate towards better tasting coffee.Furthermore, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. For us, this will provide a unique possibility for building a loyal client base. 4. 2. 1 Market Needs General trend toward quality among U. S. consumers definitely plays an important role in the recent growth in gourmet coffee. Additionally, such factors as desire for small indulgencies, for something m ore exotic and unique, provide a good selling opportunity for coffee bars.4. 3 Industry Analysis Coffee consumption has shown a steady 2. 5% growth rate in the United States over the last decade. In 1994, total sales of coffee were approximately $7. 5 billion with gourmet coffee representing 33% (or $2. 5 billion) of that. The retail coffee industry is flourishing in the U. S. Pacific Northwest. The local climate, with a long rainy season, is very conducive for the consumption of hot non-alcoholic beverages. At the same time, hot dry summers drive people into cafes to order iced drinks.Further, coffee has really become a part of the lifestyle in the Pacific Northwest. Its discerning coffee drinkers are in favor of well-prepared, strong coffee-based beverages, which they can consume in a relaxing environment. 4. 3. 1 Competition and Buying Patterns Competition According to the 1997 Oregon Food service Statistics (NAICS 72), Eugene had 45 established snack & non-alcoholic beverage bar s (NAICS 722213) with total sales of $14. 2 million. Among other establishments that offer coffee drinks to their customers are most of Eugene’s limited- and full-service restaurants.Java Culture’s direct competitors will be other coffee bars located near the University of Oregon campus. These include Starbucks, Cafe Roma, The UO Bookstore, and other Food service establishments that offer coffee. Starbucks will definitely be one of the major competitors because of its strong financial position and established marketing and operational practices. However, despite of Starbuck’s entrenched market position, many customers favor smaller, independent establishments that offer cozy atmosphere and good coffee at affordable prices.Cafe Roma is a good example of such competition. We estimate that Starbucks holds approximately 35% market share in that neighborhood, Cafe Roma appeals to 25% of customers, The UO Bookstore caters to another 10%, with the remaining market shar e split among other establishments. Java Culture will position itself as a unique coffee bar that not only offers the best tasting coffee and pastries but also provides home-like, cozy and comfortable environment, which established corporate establishments lack.We will cater to customers’ bodies and minds, which will help us grow our market share in this competitive market. Buying Patterns The major reason for the customers to return to a specific coffee bar is a great tasting coffee, quick service and pleasant atmosphere. Although, as stated before, coffee consumption is uniform across different income segments, Java Culture will price its product offerings competitively. We strongly believe that selling coffee with a great service in a nice setting will help us build a strong base of loyal clientele.

History of Minority Populations in the Child Welfare System of the United States Essay

Article 1 Love, C. (2005). Not in our country? A critique of the United States welfare system through the lens of China’s one child policy. Columbia Journal of Gender and Law, 14(2). 142-174. Retrieved May 21, 2010. The article mainly focuses on the Family Planning Law in China and the laws in the United States regarding society welfare. Both the countries aim to eliminate poverty from the societies and encourage development and growth. The author of the article believes that some child laws have been violated in achieving a level of success in implementing welfare laws. Despite the efforts of the government, the people living below the poverty line are increasing each day in both the countries. The children are punished for the decisions of their parents as they do not have a separate formal identification. The cap on the family size in the United States legislature does not allow a woman to bear as many children as she wishes. The government supports children in a family to a certain limit. However, after the reproductive cap has been crossed, the government does not provide any benefits to the child who has been born after the cap was crossed. These limitations on the reproductive choice of a woman demonstrate that the system if full of issues and inequalities. This is because the child who is born after the reproduction cap is not entitled to the support from the government that other children are enjoying. Article 2 Raghavan, R., Inoue, M., Ettner, S., Hamilton, B., & Landsverk, J. (2010). A Preliminary Analysis of the Receipt of Mental Health Services Consistent With National Standards Among Children in the Child Welfare System.  American Journal of Public Health,  100(4), 742-749. Retrieved May 21, 2010 from Psychology and Behavioral Sciences Collection data. In this article, the authors perform a research to find out whether the children in the child welfare system of the United States receive mental health care as the others receive. Data from the past three years was used to conduct the research and study. This data was collected from the National Survey for Child and Adolescent well-being. The sample size consisted of 3,802 individuals. The results showed that only half of the total sample size received mental health care that was consistent with a single national standard. However, there were only 10% of the total sample were fortunate enough to get health care which was consistent with all of the national standards. It was also found out that the older children were more likely to attract mental health care which is consistent with the national standards. Therefore the article concludes with the fact that the child welfare system in the Unites States is not working fairly and those who need the support are not getting it. Article 3 Dettlaff, A., de Haymes, M., Velazquez, S., Mindell, R., & Bruce, L. (2009). Emerging Issues at the Intersection of Immigration and Child Welfare: Results from a Transnational Research and Policy Forum.  Child Welfare,  88(2), 47-67. Retrieved May 21, 2010, from Education Research Complete database. The authors of this article intend to reveal the issues related to child welfare system that an immigrant family has to face while moving to the United States. Child permanency, safety and well being have become the major concerns of a family moving to the United States. The increasing numbers of immigrants in the past few years suggest an increase in contact and interaction with the child welfare system, but the numbers of immigrant children involved with the welfare system have not been measured. The author of the article also believes that the immigrant children are more likely to live in poverty than the children of the natives. Moreover the authors reveal that the immigrant families in the United States are less likely to receive any financial benefits than the natives. The children that are related to the immigrant families are more likely to lack health insurance coverage than the native ones. These discrepancies in the child welfare system exist due to the fact that the parents of these immigrant children also do not have access to the benefits that a normal American would enjoy.

A Complete Analysis Becoming Abigail English Literature Essay

A Complete Analysis Becoming Abigail English Literature Essay Young Abigail is a Nigerian girl alternating short sections focusing on her past as well as her present life. She is Abigail the daughter but there is the dominant Abigail, the mother who died giving birth to her. The death of Abigail’s mother plays a huge role in the entire novel. Abigail is portrayed as an affliction child, without a mother, striving to discover her future. She is an African girl, symbolizing the corrosion of national and confined cultural distinctiveness into the end monumental continental identity of Africa. Abigail tries to personify and preserve herself in her mother’s figure and bequest. The father is chronic drunkard who foregoes his paternal obligations and responsibility. He has his daughter who constantly reminds him of his late wife. Abigail’s is characterized by misery and tragedies. Her childhood is pathetic and she spends most of it mourning her late mother in commemorative self-induced rituals. She mutters incarnations, cuts hers elf, tears and burns her mother’s photos, burns herself (Abani, p.10). â€Å"And this. Even this,† (p.18). The novella starts. In less significant hands, this may not be a hopeful starter, but Abani steers us out of the fog swiftly. â€Å"This memory like all the others was a lie.† (p.18). Abigail, a youthful girl in Nigeria, is nostalgically recalling her mother’s memorial service. Abigail act of mourning is to some extent troubling. It is symbolised by among other acts, the killing of birds and later dressing them in lace from her mother’s bridal dress. But, as written by Abani, explaining the symbol from an authorial distance, we realize that not much is substantiated in the rest of the book, â€Å"this tradition recognized complex ways to be human, and she was allowed to mourn.† (p.18). In addition, another frequently evident symbolic device is the use of two alternating strands, â€Å"Now† and â€Å"Then,† throughout the n arrative. The latter is associated with Abigail’s reminiscence of life in Nigeria with her depressed father and his choice to send her to London with a strange family member named Peter. Nearing to their departure, Abigail’s father performs suicide, despite the fact that he had intuited the agonies in anticipation of his daughter. The end of the first chapter leaves us with the impression that Abigail takes after her mother. Their extreme resemblance makes the author propel us through the mind of her father as he watched her mourn her mother’s death similar to watching his dead wife grieve. She is likened to a younger version of her mother grieving her death in advance. Her father â€Å"turned and looked at her and she saw the photo and recognized it. She resembled her mother that when he saw her suddenly, she knew he wanted her to be Abigail.† (Abani, p.20) Although Abigail is now a grown-up, she misses her childhood, one that she never got to enjoy. The author takes us through her mind which juggles us from the present to her past and childhood. That’s when the author alternates the two titles, Now and Then. Abigail has had an experience with men that she remembers with so much regret. All the in her life had never been interested in knowing her true personality neither appreciate her beauty, not to mention how she was careful with her hair to make sure that she looked presentable. She was light-skinned – An inherent feature from her great-grandmother. The author likens her to a foreign country, especially when it comes to the men in her life as they never stayed.

Themes of the stories Essay Example | Topics and Well Written Essays - 500 words

Themes of the stories - Essay Example The family of Aoyagi, the beautiful girl, lived alone deep in the forest far from the eyes of human beings. During Tomotada’s journey in a winter season is the only occasion that the family is seen by a mortal. Little do we know that the three are not human beings but trees. Only after the marriage between Aoyagi and Tomotada is when we decipher that Aoyagi was a tree after she concedes the truth to her husband before her death. Moreover, we later find out that even the parents were not human as Tomotada’s second journey to the home of Aoyagi’s parents reveals the humble aboard had disappeared and in its place stumps of three trees, a young and two old trees. Consequently, Aoyagi’s body disappeared in a strange manner when she was dying as it dissolved into the ground. Consequently, the themes of uncanny and paranormal can be deciphered from the story of Aoyagi. The strangeness of a human form being a tree hardly strikes Tomotada’s mind when he sets his eyes on Aoyagi and also when she dies and eventually disappears on the floor. The ancient Japanese culture was not characterized by strange beings and thus this proves to be a paranormal instance that seems very unreal in the eyes of the courageous samurai. Uncanny is a theme, which represents an occasion when an individual or an object can be familiar yet unrecognizable and strange at the same time. The bravery of Tomotada in fighting for Aoyagi shows a tale of courage and love. The samurai shows great courage when he sets to travel to Hosokawa Masamoto on a private mission at the tender age of twenty in a season characterized by heavy snow and wind. These weather conditions would have put his life at risk. Due to the extreme weather, he takes refuge in Aoyagi’s home, only for him to encounter the beautiful girl. He eventually falls in love with herrl and asks her parent’s for her hand in marriage. According to the Japanese culture, a samurai was not supposed to marry without the

Advertisemnt of junk food Essay Example | Topics and Well Written Essays - 1000 words

Advertisemnt of junk food - Essay Example The advertisement of junk food has been on the increase in the many parts of the world. The advertisers use both the traditional forms and modern ways of advertisement. The traditional ways of advertisement comprise of television, radio, newspapers.The sophisticated ways of advertisement uses the internet and you tube. The promotion of the junk food through the media spells doom to the health living of an individual and the nation as a whole. Health is a major apprehension among different stakeholders in the world (Moton and Dumler, 2009). Many studies in United States indicate that American people, both the infants and the youth consume poor diets that pose a problem to their health. This therefore implies that the children and adolescents are at a precarious situation to contract health complications that come with poor diet. This is because the youth and the children ape any behavior that they perceive in the advertisement media. Promotion of good eating habits through the tools o f advertisement can greatly help to curb the imminent danger to health. Conversely, promotion of junk foods through advertisement will spell doom to the health of the American people (Insel et al, 2010). Advertising corporations in United States can help youth to reach a well-informed choice on whether to eat or not take junk foods. This can only happen when the corporations decide to advertise directly to the adolescents. Celebrities attract youth and they easily follow their mannerisms. To them it does not matter whether what they are advertising has potential dangers or not. Most advertisement in United States employs the models and the celebrities to publicize junk foods. This makes me believe that American advertisement corporation has negative impacts towards influencing decisions that youth make (Moton and Dumler, 2009). There is a significant change to the habits of consumption of foods in United States over period. Reliable sources indicate that most American youths and chi ldren take food away from their homes. This means that the children and adolescents do not get natural foods. They feed on the junk foods that contain a lot of fatty acids and added sugars. The intake of the high-fat foods poses a health danger to the children and youth. This contributes to the escalating number of overweight and obesity among the American youths and children. The data of these conditions has increased compared to the previous years. The overweight and obese children are at the danger of contracting the heart diseases. The commonest heart ailments include the hypertension and stroke. Other complications include diabetes 2. At severe cases, these disorders can lead to death (Insel et al, 2010). In addition, it puts a lot constrains to the economy of United States. This is because the government has to care for the cost of cardiac and diabetic patients. In the end, the disorders affect the productivity of the affected citizens. These Americans contribute little to the development of their economy. The appearance of skinny and slim people in the advertisement has negative impacts on the perception of youth. The youth and children perceive them as the epitomes worthy emulation. These youngsters tend to forgo food in order get the slender body. This makes the youth to experience starvation, which is detrimental to their healthy. Majority of women ands girls after viewing the thin models and actors tend to think that is the right body, which they should possess. This means that women and young girls will tend to dislike their bodies (Moton and Dumler, 2009). To resemble the models, the women will reduce the portions of their foods. This subjects the body into a very wanting situation because of lack of essential nutrients. This therefore calls for the advertising corporation to use a variety of women of varied sizes. It is a way to achieve neutrality in the advertisements of products. The advertisement of edible products influences the youth to deve lop interest to

Why Liberals Should Hate the Hate Crime Legislation Research Paper

Why Liberals Should Hate the Hate Crime Legislation - Research Paper Example It is essential to put into perspective the view that increased penalties for hate crimes are in fact justifiable, with a view to assessing its plausibility. The major reason for having increased penalties for harsh crimes is because, as opposed to regular crimes, hate crimes normally hurt a whole social group (Hurd 215). Whenever an individual commits a hate crime, it is evident that they are not doing it against the victim only, but as a matter of expressing their dislike and contempt for the whole social group. This being the case, therefore, a hate crime is not a crime against an individual, but a crime against a social group, of which, if the perpetrator of the crime could have the ability, he/she would harm the whole group. It, therefore, follows that even when a perpetrator of hate crime would seek to be charged equally with a regular crime perpetrator, doing so would be an injustice to the regular perpetrator of crime since one crime is definitely weightier than the other, ow ing to the number of individuals it hurts. Thus, there is a general agreement that hate crimes are crimes of a higher magnitude compared to regular crimes, in regard to the number of individuals hurt by such crimes, and thus should carry a higher penalty. Even when Hurd disagrees with the higher penalties attached to hate crime compared to regular crimes, there is a general agreement that owing to the number of people hurt by hate crimes, such criminals deserve a higher penalty. The second argument in support for higher penalties for hate crimes is the fact that hate crimes represent significantly greater culpability on the part of the perpetrator (Hurd 216). This is because the committal of a hate crime is a display of a long pre-meditated course of action, as opposed to the inadvertent cause of crimes. This places the perpetrator of such crimes in a more culpable position since those who plan to hurt others are more culpable than those who commit incidental crimes, without any pre -meditation (Hurd 219).

Contemporary Employee Relations - Evaluate the recent Employment Essay

Contemporary Employee Relations - Evaluate the recent Employment Relations experiences within the teaching industry in the UK - Essay Example In other words, employee relation can be defined as the policies that are connected with the management and the guidelines of relationships prevailing within the organisations and the staffs either in groups or individual within the work place (University of Cape Town, 2013). The employee relationship concept within the teaching industry in the UK serves mainly on the basis of dedication and inspiration of all the staff members, safe working environment and effective instrument for communication and participation. In the United Kingdom, it has often been observed that almost all the teaching places have engaged a team or a group of staff who look after the issues relating to employee relationship. ... re required to understand various decisive aspects such as labour laws, knowledge associated with employment law and must possess certain qualities such as communication and arbitration skills among others (Chartered Institute of Personnel and Development, 2005). In this essay, the major focus would be evaluating the current status of employment relations related experiences within the teaching industry of the UK and suggesting certain suitable employment relations initiatives that would meet the concerns of both the employer and employee. An Evaluation of the Current Employee Relationship within Teaching Industry in the UK Up to the year 2010, the status of employment relations in the UK teaching industry was in a complete disaster form, even though the government had laid down various labour laws in the nation. Specially mentioning, the individuals who have been entitled with the rights of applying labour laws did very little to deal with the problems that faced by the employers al ong with the employees of the teaching industry in the UK. But after the year 2010, several measures have been taken by both the concerned and government authorities to develop the employee relationship within the teaching industry in the UK. It has been viewed that the school authorities are taking keen interest in the maintenance of proper employee relationship within the teaching industry. The decline of trade unions in the UK has provided employee relation of the teaching industry with lots of significances. The local state government of the UK has adopted an inductive approach, ensuring that the employee relation of the teaching industries of the nation is typically based on realistic assumptions. The major focus of employee relation within the UK teaching industry lies on direction of

Ethnicity Article Example | Topics and Well Written Essays - 1000 words

Ethnicity - Article Example According to Maryann Cusimanno Love, the racial discrimination is not a matter with which the nation is over with. And there is ample room for improvement on the aspect of racial stereotyping. We as an advance nation, talking about the human rights and maintaining them on national level tend to ignore the privileges a citizen has right to enjoy; no matter which cast or race he/she belongs to. The rights and facilities given by state and law should be available and accessible to all. Is race no longer a barrier in United States? Inequities of the past still persist in our society? First we have to understand the true meaning and historical background of it, to relate it with today’s intensity of it in our responses. Prejudices or stereotypes are hidden bias which we consciously or unconsciously adapt from our environment. The fundamental quality of human brain to categorize people into certain groups according to their characteristics became the earliest foundation of discrimination. Both the terms, can be used in positive connotations also but it refers to negative belief in our society. Prejudice is a survival mechanism; we develop it to keep us safe. It is essential to understand that prejudices go way back in history and not only link to racial issues but to gender, immigrants and several other aspects comprise in it.

Gloal corporate strategy Essay Example | Topics and Well Written Essays - 3000 words

Gloal corporate strategy - Essay Example It has been estimated that Asia will witness the highest growth in the retail food market. To become market leaders, Walmart, Carrefour and Tesco have adopted several innovation strategies which have ultimately helped them to become global leaders. Walmart’s growth under the leadership of Lee Scoot needs special mention as the company has made significant breakthroughs after he became the company’s CEO in 2000. Kapner S., February 2009, Changing Of The Guard At Wal-Mart, Cable News Network: A Time Warner Company, [Online], Available: http://money.cnn.com/2009/02/17/news/companies/kapner_scott.fortune/index.htm, [2 May 2009] 21 The Unending Woes Of Lee Scott, January 2007, Cable News Network: A Time Warner Company, [Online], Available: http://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8397972/ , [2 May 2009] 23 Carrefour has grown to become one of the global food retail giants by expanding both domestically and internationally. It started off by entering into joint ventures with the local companies. The company was the first to introduce the concept of hypermarkets and its first international foray was marked by setting hypermarkets in Brazil in the year 1975. (Holtreman A, n.d). Carrefour and Promodes merged forces in 1999 to form the largest food retailer within Europe. This merger made them the second largest global retailer with their presence stretched to cover almost 26 countries. (Merger Carrefour – Promodà ¨s, n.d.) This merger promised to have an overall beneficial effect on the business of the two merged entities. The aftereffects of the merger were supposed to benefit the stakeholders of the company at large. Suppliers would be able to reap the advantages of increased export opportunities and customers would be able to get their hands on an array of new products. This deal was mainly drafted by Carrefour to save itself from falling prey to Walmart, the leading US food retail giant, as the latter

Safeguarding Policy for Childminders Essay Example for Free

Safeguarding Policy for Childminders Essay Safeguarding refers to keeping children safe – protecting them from harm/abuse, unsafe circumstances and impaired health/development, ensuring that they have the best possible opportunities in their lives. As a childminder it is my responsibility to ensure the safety and welfare of all children in my care. In doing so, I must:- †¢ Keep a confidential written record of any warning behavioural indicators/changes, signs/symptoms giving cause for concern. I will use body maps to indicate locations of bruising or other injuries to children who arrive at my setting with existing injuries. †¢ Not question children, allowing them to tell me things in their own time and their own way, using their own words. †¢ Ensure confidentiality – not discussing with any other party, particularly the parents of a child I suspect may need safeguarding if that may put the child at risk. †¢ Contact the local safeguarding or Social Services if I have concerns regarding the safety/welfare of a child in my care. †¢ Seek support for myself if I find a safeguarding situation distressing, whilst maintaining confidentiality. Mobile phones and cameras:- Any photographs I take in the course of my childminding work (to be used for the purposes of observing the children and keeping records of their development/progress) will be saved securely (with passwords) on my computer and be unavailable to others to view. Once printed these photographs will be deleted from my phone/camera/computer immediately. Others living in or visiting my home will be informed that, in accordance with this policy, they should not take photographs/videos in my home whilst I have children in my care. Regulatory requirements for safeguarding children in home-based childcare:- To comply with safeguarding regulations, as a registered Childminder I have completed the following:- †¢ Child Protection training. †¢ This Safeguarding Policy which is to be reviewed regularly and shared with parents of all children in my care. †¢ Enhanced CRB Disclosure for all adults (over 16 years) living at the registered property. Signs, symptoms, indicators and behaviours that cause concern in the context of safeguarding:- Physical abuse – bruises in unusual places, of different ages in the same place, of the same shape in different places; outline bruises (hand/belt/shoe prints); bruising of non-mobile babies; fractures; injuries which have not received medical attention; burns; bites; inconsistent accounts of injuries; reluctance to change clothes or uncover parts of body (eg rolling up sleeves). Neglect – dirty skin/hair; untreated headlice; dirty, soiled, ill-fitting clothing or that which is inappropriate for the weather; left alone/unsupervised frequently; lack of medical care/treatment; frequent hunger; frequent tiredness; stealing food; withdrawn behaviour. Sexual abuse – allegations made by child; inappropriate knowledge/play/actions displayed (incl provocative behaviour); speaking/drawing/playing displaying sexual activity; recurrent urine infections; unexplained recurrent stomach pain; severe sleep disturbance with fears, nightmares; eating disorders. Emotional abuse – low self-esteem (incl commenting negatively about self); self-harm; attention seeking/obsessive behaviour; inability to mix with other children; sleep/speech disorders; aggression/depression/extreme anxiety; changes in mood/behaviour (esp becoming withdrawn/unwilling to be away from carer); extreme shyness; nervous behaviour. In the event that I believe (with good reason) that any child(ren) in my care is(are) subject to abuse it is my duty to report this to the Duty Social Worker in my local authority area’s Local Safeguarding Children Board. Under such circumstances it will be necessary for me to share confidential information regarding the child(ren) concerned with OFSTED, Social Services and the Police if requested, superseding any confidentiality agreements held between myself and the child(ren)’s parents. Protecting my own position – I will keep clear records of any injuries sustained by children in my care, as well as any pre-existing injuries they have sustained outside of my care. Unless exceptional circumstances indicate that this would put the child at risk of harm, a child’s main carer will usually be asked to sign my notes as an official record of the injury. This does not indicate any negativity towards or suspicion of the child’s family or personal circumstances, but is intended as protection for myself and my own family/household members against potential allegations made about our treatment of the children in my childcare setting. Carers will also be asked to sign any entry made in my accident book in the event of their child sustaining injury whilst in my care, as a record that I have made them fully aware of the incident and any resulting injury. Useful telephone numbers:- Childcare Services (Access and Referral Team): Duty Social Worker: Police (Pennines): The Statutory Framework for the Early Years Foundation Stage states that:- â€Å"Registered providers must inform OFSTED of any allegations of serious harm or abuse by any person living, working, or looking after children at the premises (whether that allegation relates to harm or abuse committed on the premises or elsewhere), or any other abuse which is alleged to have taken place on the premises, and of the action taken in respect of these allegations. Registered providers must inform OFSTED of these allegations as  soon as is reasonably practicable, but at the latest within 14 days of the allegations being made. A registered provider who, without reasonable excuse, fails to comply with this requirement, commits an offence.† Should any allegations be made against any member of my household I will report this to OFSTED as a matter or urgency within the prescribed 14 days.

Medical Tourism In India: A Proposal

Medical Tourism In India: A Proposal Medical tourism- the concept of traveling far and wide for better medical treatment is not a novel idea, only the term. The globalization of the health care sector and the massive demand for low cost-high quality treatment in recent times has caught the attention of many developing countries that have the adequate resources and potential to meet these demands. The profitability and the lucrative nature of the medical tourism business has now put this trade, high on the agenda of both the Indian government and the private health care providers. Today, medical tourism has become a commonplace practice with a large number of people around the world since usual constraints like language, finance, difficulties in global travel and fear of the unknown are no longer acting as barriers to the tourists who seek medical treatment in foreign countries. Countries like India, Singapore, Malaysia etc have developed strategies specifically with the aim of tackling such issues and rendering themselves as the ideal medical tourism destinations. Although India is emerging as the hot-spot medical tourism destinations within the Asia-Pacific and other regions of the world, it seems to be facing tough competition from other big players of this industry who have projected an equally good reputation for themselves and are reaping the benefits of this business. Therefore, it is imperative for India to continuously rethink and reform its marketing strategies to gain competitive advantage and increase its market share in the health care sector. It is an undisputed fact that medical tourism is a rapidly growing industry and creating inroads into the Indian economy. There are a large number of stake holders in this industry in South East Asia including countries like Singapore and Malaysia. There are various marketing strategies being used for propagating this industry. My endeavor would be to seek the gaps that exist and suggest remedial action. Being from the medical fraternity and having had the opportunity to treat a number of overseas patients, the concept of medical tourism has generated a great deal of interest in me. I believe that there are some deficiencies in the marketing strategies for health tourism in India that need to be looked into and improvised. The aim of my research would be to propose marketing strategies that would boost the Indian Medical Tourism for the future. 3. Preliminary review of literature There are three sections of the literature review:- i) Historical aspects- inception and evolution ii) Medical tourism in India- the present scenario iii) Probable concerns and pitfalls of the Indian medical tourism industry. i) Historical aspects- inception and evolution The concept of constructing health complexes around hot springs goes back to as old as the Sumerian civilization (circa 4000BC) where health care facilities comprised of grand elevated buildings with flowing pools. The hill tribes of Switzerland of the area presently know as St. Moritz, during the Bronze Age (circa 2000 BC) recognized the benefits of bathing and drinking in iron-rich mineral springs. The discovery of bronze drinking cups used by them in thermal springs in Germany and France possibly signifies health pilgrimages within these cultures. As per written historical accounts, bathing and healing complexes were erected around therapeutic springs in Mesopotamia, India, Greece and China. The concept of medical tourism emanated as trips to sacred baths and hot springs. However, it is the Greeks who have to be given the credit for laying the foundations for medical tourism networks. Greek medical tourism. Asclepius was considered to be the god of medicine according to Greek mythology. In his honor, Asclepian healing temples had been constructed throughout Greece by the 4th Century BC. These temples were established near the mineral springs which were considered to be the prime Healthful Locations. The system of medical tourism during this period was as follows:- Patients and their attendants came to Asclepia temples seeking treatment for various ailments. At Epidaurus, the port temple, treatment included gymnasia, palaestra (exercise area), bathing springs and a dream temple. There was a retinue of priests, caretakers and stretcher carriers who attended to the patients before they were granted final appointment with the mighty priest. Patients made sacrificial offerings according to their status- the poor left shoes; Alexander the Great left his breastplate. Roman Medical Tourism. The hallmark of ancient Roman medical tourism centered around hot water baths called Thermae. These centers of medical treatment were posh establishments. Some of these centers comprised of art galleries conference halls, theatres and sometimes sport stadia. Because of the active trade with Asia, the Roman baths augmented medical tourism activities like Chinese medicine, Ayurvedic massage and various aspects of Buddhist spiritual healing at some Roman Thermae. Japanese Medical Tourism-Onsen. ONSEN means hot mineral springs in Japanese. Medical tourism in Japan centered around these hot mineral springs which were enriched by surrounding volcanic soil. It attracted a variety of people including hunters, fishermen, farmers and warriors. It was believed that these mineral springs were effective in alleviating pain, healing wounds and recuperation. A thousand years later, this form of medical tourism in Japan is still an ongoing phenomenon. Indian Medical Tourism. India has been the home ground of alternative system of medicine for the past 5000 years. Aspects of medical tourism include yoga, eastern cultural, spiritual and medicinal compilation with meditation thrown in. India has been a Mecca for alternative medicine practitioners. A new boost was given to health tourism in the 1960s with the New Age movement in the US. This New Age movement seeks Universal Truth and the attainment of the highest individual human potential and is characterized by an individual approach to spiritual practices and philosophies and the rejection of religious doctrine and dogma. With this movement, India had once again become the most sought after destination for thousands of western pilgrims. Indias deep commitment to health care infrastructure and technology furthered the mass influx of medical tourists. India is now one of the worlds oldest medical tourism destinations and has gained popularity over the years over other destinations. European Medical Tourism. European medical tourism came into existence with the rediscovery of the Roman baths in the 16th century. With the rediscovery of the Roman baths, Baden Baden , Aachen and most notably Bath, became spa towns. By the 1720s the spa towns came to be frequented by Aristocrats and gentlemen of leisure from other parts of Europe and even royal patronage. Michel Eyquem de Montaigne, French royal inventor of the essay was the most noteworthy medical tourist of this time. He traversed the continent for 9 years for the cure of his gall bladder problem. He is widely believed to be the father of luxury travel and has helped to write one of the earliest documented spa guides for European tourists. Health Tourism-New world. English and Dutch colonists in the 1600s, constructed log cabins near mineral springs in the newly discovered Americas. By 19th century the American reformists made it a habit to travel to remote Western springs that were rich in medicinal properties. Today, there are no physical, economical and cultural barriers that separate nations from one another. Coupled with the flattening global economy, ease of international travel and lenient trade policies has opened the vistas of medical tourism destinations around the globe. This has made affordable health care availability to patients who find it difficult or impossible to access such health care facilities in their own countries. Inflated health care costs are driving the patients to medical tourism destinations like Thailand and India for sophisticated procedures at a fraction of the price. Long waiting periods for medical treatment is another factor that is making patients seek treatment abroad. Also, lack of comprehensive medical insurance has attracted thousands of patients to seek treatment abroad. Medical tourism today has become a global phenomenon with many countries expanding their offerings, including unique tourism opportunities for example South Africa is promoting medical safari in a big way. ii.) MEDICAL TOURISM IN INDIA-the present scenario Medical Tourism India or Health Tourism India is a developing concept that has gained tremendous popularity and is attracting people from all over the world for their medical and relaxation needs. The treatments most commonly include knee transplant, cosmetic treatment, dental treatment and cardiac surgery. India is now a favorable medical tourism destination as its infrastructure and technology are at par with USA, UK and Europe, enabling it to provide treatment centers and hospitals that are best in the world with world class facilities. These factors coupled with visits to some of the most alluring and awe-inspiring places of the world have brought about the merging of tourism with medication giving rise to the concept of Medical Tourism. India is promoting health tourism through depicting the high-tech healing of its private healthcare sector. The Indian government is marketing the concept of traveling to India for cheaper and world-class medical facilities to foreigners, with the intention of encouraging the growing Indian medical tourism industry. The policy of the Indian government to merge medical expertise and tourism was announced during the 2003-04 budgets when the finance minister Jaswant Singh propounded India to become a Global Health Destination. According to a study conducted by Confederation of Indian Industry (CII), the field is so lucrative that it has the potential to become a $2.3 billion business by 2012. Around 150,000 foreigners visited India for treatment during 2004 and since then, this number has increased by 15% every year. In recent times, India has emerged as the Global Health Destination due to the following advantages: 1. Medical services are provided at almost 30% lower cost than the Western countries and are the cheapest in South-east Asia. 2. India has a large population of doctors and paramedical staff who have good knowledge of spoken English. Therefore language is a major comfort factor that attracts so many foreign tourists to visit for the purpose of medical and health tourism making it easier for overseas patients to relate well to Indian doctors. 3. Indian doctors expertise in various surgical procedures including cardiac surgeries, liver transplants, orthopedic surgeries and other medical treatments. 4. Indian hospitals offer a wide array of high quality treatment procedures comprising of joint replacements, cardiothoracic surgery, dental care, cosmetic treatments and more. iii) Probable concerns and pitfalls of Indian medical tourism industry Review of literature suggests the following concerns that need attention if one has to augment and boost the medical tourism sector. Concerns of the consumers Some of the consumers feel that India is unhygienic, polluted and bureaucratic. There is no appropriate accreditation system for the hospitals. Concerns about medical insurance which is underdeveloped, inadequate and has few global players. overseas companies refuse reimbursements. There are also concerns about terrorism, communal unrest and bad connectivity between cities and towns. While some of these concerns are genuine, most of them are mere perceptions. Concerns of the promoters From the promoters point of view, the concerns that have emerged revolve around lack of regulations concerning ethics and systemic support, lack of infrastructure deficiencies like electricity, power supply and water, inadequate land reforms, taxation anomalies, funding constraints, implementation lacunae and bureaucratic bottlenecks. 4. RESEARCH QUESTIONS AND OBJECTIVES. India seems to be an emerging medical tourism destination offering great opportunities in terms of creating new jobs and generating sources of revenue for the Indian economy. It is therefore imperative that the impetus gained so far should not be jeopardized and measures should be adopted to improve the present situation by developing and implementing new strategies. Research questions 1. What is the present state of Indian medical tourism? indicating assessment of the present situation. 2. What are the drawbacks or felt impediments of the medical tourism trade sector? indicating an analytical structuring of the data. 3. What are the ways to improve medical tourism in India through better marketing strategies? an assessment of the lacunae in the existing marketing strategies. 4. Is the government doing enough to support the medical tourism industry? an assessment of the governmental leaning towards the industry. Research objectives 1. To develop pragmatic marketing strategies for health care institutions involved in medical tourism in India. 2. To assess the impact of the government action on the present marketing strategies for foreign patients. 3. To make a marketing plan model for the Health tourism industry in India 5. RESEARCH PLAN Research perspective My research approach is based upon the words of the renowned anthropologist Clifford Geertz man is an animal suspended in webs of significance he himself has spun. I take culture to be these webs, and the analysis of it is not to be an experimental science in search of law but an interpretive one inn search of meaning (Jewell,S.2010). It therefore forms an interpretivist approach. Since the medical tourism industry is a business and management perspective, any research into this field would fall into the gamut of positivist and interpretivist approaches. My research is essentially a qualitative one since my data collection is mainly secondary in nature. Furthermore, my research is theory forming where in I shall be using the inductive approach to analyze the data. My research also involves the assessment of factors of concern that are related to the health tourism industry of India. It would be my effort to sift out the relevant factors and analyze them from the point of view of deve loping marketing strategies. Research design The approach that best answers my research questions fits into the modified cross sectional design. Here, the research design revolves around the collection of data that is occurring naturally over a designated period. My research design also involves mainly quantitative data and some qualitative data too. My research is based upon observation and document analysis. The cross sectional design also gives information on aspects of who, what, how many, where, and the how and why. Data collection methods I shall be collecting my data through analysis of secondary data. I also intend to submit questionnaires to the stakeholders and the major players of the medical tourism in India with the aim of seeking relevant data that would help me in answering my research questions and fulfill my research objectives. Secondary data: the secondary data would be collected through the following; Written materials- various websites, websites of homepages of key players, magazines and journals, books and publications. I would also be looking for government publications, laws and acts related to this subject. Non-written materials- media, television etc. Most of the data from outside the individual organization will yield information about the medical tourism industry. While, data that is collected from the organizational websites would give information on how things are done within the organization and their modus operandi. ii. Questionnaires: I will be sending the questionnaires to all the major players in the Indian medical tourism industry. The questionnaires will be used to obtain data for quantitative analysis in order to assess the functioning of various medical tourism facilities in India. The idea of using questionnaires is that a large quantity of data can be made available covering a wide range of database for quantitative analysis. A good amount of objectivity can be incorporated and the results would be of valid and reliable nature. Analysis of data Having collected all the qualitative and quantitative data, I would subject it to appropriate analysis and apply relevant statistical tests of significance to ensure that the results are valid, reliable and give a reasonable level of generalisabilty. I aim to deduce the relevant marketing strategies being used and to assess their impact on the industry. I shall be presenting the analyzed data in the form pie diagrams, bar charts and other forms of statistical presentations. LIMITATIONS Validity and reliability Since my data is mainly secondary in nature it is presumed that global players in the me dical tourism industry would not putting false data to propagate their business ventures. From this point of view my data would be valid as well as reliable. As my data is being collected from internet, websites of various stake holders, magazines etc. I am confident that stake holders at this level of global competitiveness would not be putting up false data or information for promotional activities that could jeopardize their reputation. However, the limitations of validity and reliability I foresee to come across would be from the questionnaires I would be sending to the stake holders. The disadvantage I feel I would face using the questionnaires is that some people may not respond, may take a long time for returning back and the response rate cannot be predicted. However despite these limitations, I expect to be able to generate valid information and data for quantitative analysis. I shall be sending these questionnaires to the concerned stakeholders through their homepages and their websites and try and elicit as much response as possible from them. Generalisabilty My research design is based upon the study of an industry and does not impinge upon a case study research. All factors being studied can be considered as offshoots of a single industry. For e.g. the legislation aspects would be covering the entire industry and not a single institution or a hospital. Secondly, my aim is to give broad based generalized guide lines on the recommendations for improving medical tourism in India. My attempt therefore would be to collect and analyze data from where generalisabilty can be achieved. ETHICAL CONSIDERATIONS I will abide by the Coventry University BES ethical guidelines. I will conduct my research honestly and present all the data accurately. I will get the low risk approval form signed by my supervisor to get his approval before I begin my research. I shall take all precaution to ensure and respect the rights and integrity of subjects if any. I shall treat all the data confidentially and would ensure that it would not be used for any other purpose other than that intended. Since my data collection is mainly secondary in nature, my research work is considered to be a low risk from the ethical point of view. I shall keep all the raw information on ethics and the data collected for audit purposes. PLAGIARISM I will paraphrase; reference and cite the sources used by me, to acknowledge the work of others and avoid any sort of plagiarism. Michael Porter: Impact of Strategic Management Theory Michael Porter: Impact of Strategic Management Theory The field of strategic management is complex and multi-faceted. Strategic management has been defined in many different ways. The basic tenet of the Positioning School is that strategies are generic positions in a competitive marketplace and are based on analysis by a consulting firm. Michael Porter, indisputably one of the most influential thinkers on management and competitiveness in the world laid the groundwork for strategic positioning in 1980 with his book Competitive Strategy in which he presented his Five Forces model. His 1985, work, Competitive Advantage, described his activity-based view and introduced his Value Chain model. Since the publication of these influential works, their popularity has continued due to their general applicability and ease of use. Keywords: Michael Porter, strategic management, Five Forces Model, Value Chain Model, Porter, Positioning School. The Influence of Michael Porter The field of strategic management is complex and multi-faceted. Numerous definitions have been proposed in an attempt to prescribe the essential elements of management strategy and to discover a methodology to satisfy once and for all the needs of managers seeking to maximize their organizations potential in the dog-eat-dog business world. Strategic management has been defined in many different ways based on the organizations mission, policies, sector, structure, objectives, strengths, weaknesses, opportunities, threats, key success factors or decisions, capabilities, planning, implementation, and sustainable competitive advantage (Sadler, 2003). Generally, strategic management is the means by which organizational managers seek to bolster the success of their businesses via a series of competitive maneuvers. Such maneuvers may be taken with regard to the external environment in which the firm is currently operating or in relation to the organizations internal capabilities (or inabilities) (Sadler, 2003). Mintzberg, Ahlstrand and Lampel (as cited in Sadler, 2003, p. 15) developed a method of organizing these numerous schools of thought into three major groups labeled the Prescriptive, Descriptive, and Configurational Schools. The Descriptive group consists of those schools which seek to describe strategic management in terms of how it is formed in practice. The Configurational group encompasses one single school of thought which has two facets, the first seeking to describe the organizations state and context, and the second endeavoring to depict the strategy-making process. The Prescriptive Group is composed of those schools which venture to define strategic management in terms of how it should be formulated, as opposed to how it is formed in practice (see Descriptive Schools above). Within the Prescriptive group reside the design, planning, and positioning schools. The design school seeks to define strategic management as a conceptual process, and the most recent manifestation of this approach is the SWOT (strengths, weaknesses, opportunities, and threats) Analysis, developed by Ken Andrews in the early 70s. SWOT analysis aims to analyze the firm in terms of internal factors strengths and weaknesses, and external environmental factors opportunities and threats, in order to gain a competitive advantage. The planning school, on the other hand, focuses primarily on the future and has as its principal goal the formulation of decisions and actions that will guide the organizations actions and define its purpose. Michael Porters seminal and best-known work, Competitive Strategy, laid the foundation of the positioning school. The basic tenet of this school is that strategies are generic positions in a competitive marketplace and are based on analysis by a consulting firm. A renowned business management theorist and commonly recognized as the father of modern management theory, Porter is a respected professor holding the prestigious Bishop William Lawrence University Professorship at Harvard Business School. He is a prolific author; since 1976, he has written some 18 books and more than 125 articles on competition and strategy. Porter has advised management in numerous U.S. and international companies and governments worldwide and has won many honors and awards for his work in economics and strategic management theory. Michael Porter is indisputably one of the most influential thinkers on management and competitiveness in the world. Michael Porters Theories Porter is best known for the prescient theories illuminated in his 1980 work Competitive Strategy: Techniques for Analyzing Industries and Competitors. The hallmark of Porters works, Competitive Strategy presented Porters five forces model, five elements that affect an industrys profitability, and his generic strategies which are intended to counter those forces. In his follow-up piece, The Competitive Advantage: Creating and Sustaining Superior Performance, published in 1985, Porter developed his Value Chain Model, a framework for activity-based competitive analysis of a firm. Porters Five Forces Model Porters five forces are classified as industry-level (vice organizational-level) determinants of long-term profitability in an industry. These economic and technical characteristics are said to be foundational, key factors to industry success and affect such critical industry elements as prices, the degree of investment necessary for competitiveness, market share, potential profits, and profit margins, and industry volume (Childress Kirkwood, 2006). The five forces are industry competitors, pressure from substitute products, bargaining power of suppliers, bargaining power of buyers, and potential entrants. These five forces acting in unison comprise the competitive environment in which the firm must operate. The nature of competition within the industry is affected by factors such as the size of competitors the number of competitors, changes in demand for products, asset specificity, the strength of exit barriers and competitor variety and is generally considered to be the most powerful force. Competitive tactics employed by one firm may affect the entire industry (Mayo, Grigoroudis and Zopoundis, 2006). Pressure from substitute products affects the industry by imposing an artificial price ceiling. Decreases in customer switching costs and increases in the price of substitute products are causes of competitive pressure. The threat of substitutes varies inversely to the price of substitute products and consumers switching costs (Mayo, Grigoroudis and Zopoundis, 2006). The bargaining power of suppliers affects competition particularly when there are many, limited substitutes for raw materials exist, or when switching costs increase. When suppliers raise prices, or reduce prices or services or the quality of goods or services, competition intensifies. When suppliers reduce quality or services or increase prices, competition increases (Mayo, Grigoroudis and Zopoundis, 2006). Buyers affect competition when they are able to negotiate lower prices, distribution and quality. The number and concentration of consumers and product differentiation are influences. Switching costs and the power of buyers to backwards integrate are factors as well (Mayo, Grigoroudis and Zopoundis, 2006). High entry (and exit) barriers are a deterrent to companies seeking to enter new industries. New entrants alter the competitive climate by increasing capacity and competition for market share and by adding new resources. Entry barriers may take the form of capital requirements, economies of scale, product differentiation, switching costs, access to distribution channels, cost of promotion and advertising, and so on (Mayo, Grigoroudis and Zopoundis, 2006, p. 835). Porters model is versatile, popular and widely used. From banking to brewing, numerous examples of studies conducted using Porters model to analyze the competitive climate of a variety of industries can be found easily. Several of these are summarized below. Finnish publishing In a study investigating the effect of the internet on the consumer Finnish magazine publishing industry using Porters five forces model (Ellonen, Kuivalainen et al., 2008) conducted semi-structured interviews of eight industry experts. The researchers identified specific examples of some of the forces shaping competition within that industry. They chose Porters model as the vehicle for their analysis because it is a useful tool for examining the industry structure and assists in the analysis of industry competitiveness. They noted that the internet had intensified rivalries among competitors by making proprietary information and that competitors habitually benchmarked each others websites. Financing and support functions were recognized as barriers to entry. As for the treat of substitute products and services, the most significant threat was identified as the internet itself because it offers readers alternative ways to spend their leisure time and their money. Notably, however, neither the bargaining power of buyers (both consumers and advertisers) nor the bargaining power of suppliers was considered a significant hazard. Online banking Smith (2006) studied the online banking industry and, like the authors in the study of the Finnish publishing industry, used Porters five forces model to identify the strategic forces affecting the industry. Smith chose Porters model because it provides clarity, ease of understanding, and is insightful when examining a complicated and complex issue like strategic management. Smith noted that economies of scale and product differentiation, capital requirements, limited distribution channels, and government regulation were substantial barriers to entry in online banking. Conversely, the bargaining power of suppliers is relatively weak as is the bargaining power of buyers, chiefly due to the low-cost or free nature of online banking services. Pressure from substitute products is considerable. Traditional banking offers customers a personal touch and some do feel online services are secure enough. Other substitute products are credit unions, ATMs and other financial institutions and credit card companies. Not surprisingly, Smith found that competition is intense in the online banking industry. This is largely due to the increasing popularity of computers the internet with each successive generation and the cost savings gained from using online services. European beer Niederhut-Bollmann and Theuvsen (2008), in yet another example of the versatility of Porters model, analyzed the dynamic competitive environment of the European (German and Croatian) brewing industry. Niederhut-Bollmann and Theuvsen chose Porters model, they say, because it is powerful, thorough, and provides a flexible framework for this type of analysis. The authors of this study provided a detailed look at the competitive forces affecting both the German and Croatian brewing industries. Moreover, they offered an extensive analysis of the generic strategies which various breweries had adapted in order to position themselves in the face of the industrys competitive pressures. Porters Generic Strategies Porter postulated three generic or broad alternative strategies which may be pursued as a response to the competitive pressures. They are termed generic strategies because they are broadly applicable to any industry or business. They are differentiation, cost leadership, and focus. A focus strategy may be further defined as cost focus, differentiation focus, or cost and differentiation focus (Ormanidhi Stringa, 2009). A differentiation strategy may be based on actual unique product features or the perception thereof, conveyed through the use of advertising and marketing tactics, in the eyes customers. Obviously, the product or service feature must be one the customer needs or desires. Moreover, such enhanced features and designs or advertising and marketing will increase costs, and customers must be price-insensitive willing to pay for the differentiated product or service. This willingness to pay for the differentiated product of service is what provides the company relief from competitive pressure, cost pressure specifically. Firms pursuing a cost leadership strategy must make lower production and distribution costs their priority (Thomas, J., 2006). By keeping their cost lowers than those of their competitors, firms using cost leadership can still price their products up to the level of their competitors and still maintain higher gross profit margins. Alternatively, these firms can price their products lower than those of their competitors in the hope of achieving greater market share and sales volume at the expense of gross profit margins (Thomas, J., 2006). A focus strategy is based on a particular market, customer, product, or geographic. A Focus strategy is a concentrated, narrowly focused niche strategy (Mayo, D., Grigoroudis, E. Zopoundis, C., 2006). It will normally be employed by smaller companies or small target markets. Products and services may be customized to the extent that customers are allowed input throughout all stages of production. European brewing In the case of European breweries mentioned above, Niederhut-Bollmann and Theuvsen (2008) noted that one German brewer used a cost leadership strategy to undercut larger competitors prices by as much as 50 percent. Another brewer used national brands to increase customer loyalty in a differentiation strategy. Klosterbrauerei Neuzelle, founded in 1589, uses traditional brewing techniques for a small local market, a focus strategy. The authors note that although Porter, in his original work, warned that a firm should choose one specific strategy, he later (2001) accepted that a hybrid strategy (lower operating costs and premium prices) may be appropriate. Japanese industry Allen, Helms, Takeda, White, (2007) studied the use of Porters generic strategies in Japanese firms. According to the authors, the traditional style of Japanese management in which all employees of a company share risks and gains of the operation; layoffs are a last resort, even during economic crises; and lifetime employment with a single company is expected, is often cited as a primary cause of the ongoing Japanese recession (p. 70). Recently the Japanese government implemented the Porter Prize in an attempt to spur improvement in the competitiveness of Japanese industry. Several small and medium-sized forms have received the prize presumably due to their strategy of operating in niche markets, a focus strategy. Larger corporations, those who operate under the keiretsu, or lineage system have not substantially participated in the program arguably due to the characteristic inability to react to change and over-reliance on a group decision-making style inherent in the keiretsu system. The authors believe that encouraging Japanese firms to vie for the Porter Prize will enable those firms to become accustomed to employing competitive strategies and become more profitable. Michael Porters Five Forces Model is still popular today due to its broad applicability and because it is easy to use. Competitive Strategy laid the foundation for the Positioning School of strategic management philosophy. Porters Five Forces Model and his generic strategies have substantially influenced strategic management thought for the last thirty years and will undoubtedly continue to do so. The Value Chain Model In 1985, Porter followed up and built upon his Competitive Strategy with Competitive Advantage. In Competitive Advantage, Porter developed the concept of a sustainable advantage and introduced his Value Chain Model. Porter referred to his own model as an activity-based view because used the activities of the firm to analyze the organizations competitive advantage. Value, Porter said, was defined as the sum total that a buyer is willing to pay for what the firm produces or delivers and is measured as total revenue or price times the number of units sold. Economically speaking, the firms value must exceed its costs, or it is not considered profitable. Competitive analyses, therefore, must be focused on those value-generating activities which influence the companys costs and provide a means for strategic differentiation (Patnaik and Sahoo, 2009). The value chain, according to Porter, is part of the larger value system comprised of the individual value chains of industry suppliers, constituent firms, distributers and buyers (Patnaik and Sahoo, 2009). Interestingly, the term value system has been as widely accepted as value chain has; the term industry value chain is more popular (Dommisse and Oosthuizen, 2004). The purpose of the value chain model, according to Porter, was to systematically examine all the activities a firm performs and how they interact (as cited in McPhee Wheeler, 2006). Sheehan and Foss (2009) undertook to examine the intellectual underpinnings of the theory Porter laid out in Competitive Advantage. They note Porters proposal that the true value of the firm was not its products or services, but the aggregate value of the chain of individual activities that went into the production process and the only way to identify a means of identifying potential sources of competitive advantage was to examine the firm in terms of these activities. They summarized the key characteristics of Porters activity-based model. The unit of analysis was the activities the firm performed. The value chain focuses on the business or industry level. Activity drivers cost and value drivers play a key role. Activity drivers are the factors that are the firm can influence in order to position the firm as either low cost or differentiator compared to ones competitors. Activities were categorized as either primary or supporting activities. Primary activities were defined as those which directly create customer value. Primary activities are related to production and sales of the product, delivery of the product, and after-market sales (Value Chain, 2005). Structure Primary activities Inbound logistics comprises those activities involved in receiving, storing, handling, and distributing materials to the manufacturing or operations department. Manufacturing activities include those activities involved in converting the inputs received into the final product. Outbound logistics activities are those activities which are involved in the shipping, storage, and final distribution of the end product. Marketing and sales activities are those which are aimed at persuading the customer to buy and pay for the product, e.g., advertising, promotion and pricing. Finally, service activities include all activities concerned with maintaining or enhancing the value of the delivered product such as installation and repair services (Value Chain, 2005). Supporting activities Support activities serve to enhance the value (create added value) already created by the primary activities. Support activities include corporate structure, human resources, technology development, and purchasing. Corporate structure includes those activities related to management including planning, financial and accounting, legal, public relations, and quality management. Human resources activities include recruitment and hiring, training, and pay and benefits. Technology development involves R D functions such as new product development and design. Purchasing encompasses activities relate to the procurement of supplies and raw materials. The models popularity Porters model is indisputably popular. Ormanidhi and Stringa (2009) examined Porters model in comparison to several other strategies: Structure-Conduct-Performance, the New Industrial Organization and Game Theory, the Resource-Based Perspective, and Market Process Economics. The authors cite as proof a study that found Porters Competitive Strategy referenced in nearly half of the articles published in the Strategic Management Journal from 1986 to 1990. They believe Porters model is a most apt methodology for competitive analysis for several reasons. Porters model is most suitable because of its well-defined structure; it provides an analytical framework of definite criteria. Porters value chain model is practically suited for empirical analysis because it facilitates the comparison of firms and analysis of their competitive performance. Another reason Ormanidhi and Stringa mention for their preference of Porters model is its conceptual clarity; its terminology is consistent and easily understandable. Furthermore Also, Porters model complements other strategies such as game theory and the resource-based model. The last reason is inherent in Porters definition, that is, it is a generic strategy that is sufficiently general that it is applicable to various types of industries such as service and manufacturing firms. Manufacturing White and Pearson (2001) proposed in a study of the manufacturing value chain using the JIT concept and technological advances related to systems integration, the establishment of customer service levels on par with overall management objectives in order to improve organizational performance. They used Porters value chain model to demonstrate how the application of JIT systems throughout the manufacturing process enables the organization to integrate its activities in a continuous improvement process. In each stage of the Porter model, primary activities and support activities, the authors illustrate how the application of JIT techniques can optimize the manufacturing process. Retail Dommisse and Oosthuizen (2004), utilized Porters model in a study of the U.K. retail life insurance industry and introduced an evolutionary a concept referred to as value chain deconstruction which, they say, is gaining acceptance. Based on Porters model, value chain deconstruction theory is largely a result of the proliferation of new technologies and regulatory measures. Analysts, they declare, have observed components of the traditional value chain fragmenting to form new or merge with other industries. This relatively new, conceptual models main advantage, according to the authors, is that it clearly highlights the areas in the value chain where the traditional strategies of differentiation, cost leadership and focus can be applied (p. 18). Thus, Porters model persists as the foundation of new and emerging concepts of strategic management. The field of strategic management is complex and various definitions have been proposed based on the different aspects of organizational infrastructure. One means of organizing the numerous schools of thought was proposed by Mintzberg, Ahlstrand and Lampel (as cited in Sadler, 2003, p. 15) who described three major groups labeled the Prescriptive, Descriptive, and Configurational Schools. Michael Porter, renowned scholar, author, advisor, and recipient of a myriad of rewards for his work, laid the foundation of the Positioning School, which falls into the Prescriptive Group. Porters is best known for the theories illuminated in his 1980 work Competitive Strategy: Techniques for Analyzing Industries and Competitors in which he presented his Fve Forces Model five elements that affect an industrys profitability, and his generic strategies which are intended to counter those forces. In The Competitive Advantage: Creating and Sustaining Superior Performance, published in 1985, Porter developed his Value Chain Model, a framework for activity-based competitive analysis of a firm. These two monumental works have influenced academia and management since their inception. Widely popular and broadly used, these prescient theories have influenced strategic management philosophy the world over. Across the spectrum of industry types, from Japan to Europe, the impact of Porters works is indisputable. Undoubtedly, Michael Porters influence will continue to be felt in the halls of business for years to come.